Client - ABSOLUT
Agency - The Small Print
Creative Director - Bren Byrne / Richard Seabrook
Commentary - ABSOLUT Original is a collection of 16 original works from 16 Irish artists selected, curated and installed by The Small Print. The 16 pieces draw their inspiration from the design simplicity of the ABSOLUT bottle and from the creative legacy of the ABSOLUT brand. The collection was on show at the ABSOLUT FRINGE FACTORY as part of ABSOLUT FRINGE 2009.

The 16 artists: Aisling Farinella, Asbestos, BRENB, Chris Judge, Clíona O’Flaherty, Eoghan Kidney, D.A.D.D.Y, Glenn Leyburn, Hugh McCarthy, Jonathan McHugh, MASER, M&E, Steve Doogan, Steve Simpson, Studio AAD and Unthink.