Pure Pie
  • Pure Pie 
    branding illustrations
  • The Client’s brief for this project:
    Pure Pie is a contemporary pie and mash shop. We have the opportunity to introduce some surrealness into the proceedings, a pie-infused utopia where fascinating people live happy lives. Creating environments where the brand inhabits, without letting the illustration dominate too much
  • I was awarded Gold at the AOI images for this project (presented by Quentin Blake).
  • Title   Pure Pie
    Medium   Digital
    Client   Pure Pie (gourmet pies outlet - UK)
    Design Studio  Red Rocket
    Creative Director   Tim Burley
    Commentary   "The aim for Pure Pie was to create a humorous world where the brand could show off a more playful side. Having worked with Steve before, the style was very different compared to previous commissions, and it felt like he was having fun with it (even when we were arguing over what kind of hat the anteater should wear).

    Initially, the client took some persuading, but as the brand came to life, he was hooked. In a festival field full of burger vans, Pure Pie made people smile and the queues were longer, which was always the point."

    Tim Burley
Description
Award Winning Branding for Gourmet Pie Outlet
Fields
Illustration, Branding
Date
2011