American Gothic High
Cover and fold-out poster for the 420 Times
I was commissioned by The 420 Times to create a cover illustration based on the classic Grant Wood painting, American Gothic, for a special hemp edition of their magazine. I wanted to avoid the cartoony, stoner clichés usually seen with cannabis associated imagery.
Grant's original painting shows a 19th century American farmer standing beside his spinster daughter, it is said to epitomise the Puritan ethic and virtues that Grant believed dignified the Midwestern character. My job was to change these 19th century mid-west purists into 21st century hemp farmers.
I obviously needed to keep a certain amount of the original to make it recognisable parody but the major change was to make them a modern (maybe a little eccentric) couple. I added a subtle hint at their 'for personal use' pastime, but the major change was replacing the 3 prong fork with a 7 prong version,representing the cannabis leaf. I then cut it out, adding a dotted line to symbolise the DEA’s stance on preventing American farmers growing this durable crop.
“The United States is the only industrialised nation that does not allow industrial hemp production.”